Custom AI systems for your business
We find what’s eating your time and build practical AI tools to take it off your plate. We’re small business owners too, and we’ll treat you the way we want to be treated: solve the right problem, work fast, act with integrity, deliver on time, and pick up the phone whenever you call.
Casey & Drew, Co-founders
Our Process
01
We sit down with you and walk through your operations, find the bottlenecks and manual work eating your time, and map exactly where AI fits.
02
We build a custom AI system around your actual workflows. It absorbs the procedural work so your team can focus on what requires their judgment. Ships fast. And it lasts.
03
We hand it over with training, or stay on to maintain and improve it. Either way, the people who built it are the people who answer, and we’re not going anywhere.
Pricing
Start here · Free
A free discovery call and a working demo.
Tell us what's slowing you down and we'll build you something real to play with, faster than you thought possible. On the call we'll sort your opportunity into one of the tiers below, so you know exactly where you stand.
Pilot
$2,500
Solvable in hours or days.
A focused fix. A simple site, a dashboard, or an automation that kills a recurring headache.
Workflow
$7,500
A more complete tool or process.
A connected system your team actually runs on. Multiple features and integrations, the works.
Transformation
$15,000
Multiple teams, systems, and real change management.
A full operating system for your company. A months-long project that becomes how you work.
Fixed price, agreed up front. Every project starts with the free demo, so you know exactly what you're getting before you commit.
Retainers
Keep us on the team.
The best work doesn't stop at launch. Most clients love what we build and bring us on to keep pushing things forward, adding features, tuning, and turning the demo into the way they work. It starts at $1,000 a month and scales with how much we're building together.
Embedded is the best deal we offer. We plug into your existing team and turbocharge it, so you get more out of the people you already have than any outside vendor could deliver.
No long-term contracts. Retainers run month to month, and you can step up, step down, or pause when things are slow. You own everything we build, so staying is a choice you keep making rather than one you're locked into.
Support
from $1,000
/ month
Keep things running, small improvements, and priority access when you need us.
Partner
from $3,500
/ month
Ongoing work on a monthly roadmap. We keep shipping and moving fast together.
Embedded
from $10,000
/ month
On your team full time, turbocharging the people you already have.
Built for bigger teams
Options you can add to any project when security and scale matter. What you actually need depends on your requirements, so we scope these with you rather than assuming.
Single sign-on
SSO and SAML so your team logs in with the tools they already use.
Advanced security
Encryption, audit logs, and granular access controls, scoped to whatever your requirements call for.
HIPAA requirements
If you handle protected health information or other regulated data, we work through the handling with you before anything gets built.
Data privacy fence
Boundaries on what AI can and can't touch, agreed with you and written down before we build.
Enterprise
When the decision goes up the chain.
Larger organizations don't buy a tool. They buy a rollout their leadership can stand behind. That's the work we're brought in for: high-stakes engagements where reputation, uptime, and buy-in are on the line.
Executive-ready
Proposals, demos, and rollout plans built to clear leadership review the first time.
Team buy-in
We bring the people who'll actually use it along, so adoption sticks after launch.
Multi-team rollouts
Phased deployment across departments, regions, and the systems you already run.
Built to last
Documented, maintainable systems, not a demo that rots in six months.
Brand-safe
Work that reflects the standard your name is held to, inside and out.
Monitoring and support
Monitoring, backups, and a support arrangement sized to how critical the system is to you.
Engagements are custom-scoped, from on-site strategy days to multi-quarter partnerships.
Not sure which one you are?
That's what the free call is for. Tell us the problem and we'll show you where it fits, with a demo in hand.
We take on 3 new clients per month.
Results
Real AI systems we built. Every week.
Ask us what we shipped last week.
Healthcare
Streamlined a complex injectable tracking system into a simplified, HIPAA-compliant workflow, reducing administrative burden and saving staff time.
Healthcare
Streamlined a complex injectable tracking system into a simplified, HIPAA-compliant workflow, reducing administrative burden and saving staff time.
Wine & Beverage
Partnered with a multi-brand beverage company to overhaul internal operations — mapping existing systems, designing a modern tech stack, building production and revenue dashboards, standing up a central source of truth for leadership, and architecting a scalable web and brand strategy across multiple properties.
Wine & Beverage
Partnered with a multi-brand beverage company to overhaul internal operations — mapping existing systems, designing a modern tech stack, building production and revenue dashboards, standing up a central source of truth for leadership, and architecting a scalable web and brand strategy across multiple properties.
Executive Education
Automated cohort roster portal streamlining communication and replacing spreadsheet chaos.
Executive Education
Automated cohort roster portal streamlining communication and replacing spreadsheet chaos.
Insurance Agency
Redesigned the Medicare open enrollment process into a streamlined, compliant workflow, including a new client portal, updated website, and team training, significantly reducing administrative time and improving client experience.
Insurance Agency
Redesigned the Medicare open enrollment process into a streamlined, compliant workflow, including a new client portal, updated website, and team training, significantly reducing administrative time and improving client experience.
Real Estate
Custom pipeline platform that replaced manual tracking across multiple tools with one centralized system for the entire team.
Real Estate
Custom pipeline platform that replaced manual tracking across multiple tools with one centralized system for the entire team.
Production
Custom event planning tool that consolidated scattered spreadsheets and documents into one streamlined show flow.
Production
Custom event planning tool that consolidated scattered spreadsheets and documents into one streamlined show flow.
Service Businesses
Custom quoting platform that replaced hours of manual back-and-forth with a single, client-ready proposal in minutes.
Service Businesses
Custom quoting platform that replaced hours of manual back-and-forth with a single, client-ready proposal in minutes.
From our clients
Real, happy clients.
Not stock photography.
“The process for our software integration was seamless. Casey took the time to understand our current software, identified challenges, and set clear goals for the project. Casey's communication was excellent and he was responsive to any question or concern our team had. We couldn't be more satisfied with the outcome!”
Chelsey Stine
Finance Manager
“The team is incredibly smart and passionate about all things business. They are so thoughtful in their questions and answers and don't shy away from hard topics. I've seen a lot of leadership growth within myself, and it cascaded to the rest of my team.”
Jason Page
President · Manes Machine
“My business is more efficient, but even more importantly, my staff and I now work better together for our customer. Huge difference!”
Scott Harper
Owner/President · Scott Harper Insurance Agency, Inc
How we work
We want this to always be a win for you. If we ever reach the point where we have added all the value we can, we would rather be the ones to say so first.
If we miss that moment and you are the one who says it, we refund your last month. Engagements run month to month, so leaving is always your call.
Team
We're humans who build AI systems so your team can focus on what matters.
Casey Batezel & Drew MacAlmon
Co-Founders
We own small businesses. AI changed how ours run, and that is why we do this for other owners now. We care whether it works for you, and we will be straight about where AI helps and where it does not.
Our work is fast, and it makes space for you to do your best work. It bends to how you already work instead of asking you to work our way. You will see something running before you commit to anything, and everything we build is yours.
Our principles
Real people in your systems, not a product you log into. There is a number you can call, and the person who answers it knows your business and built the thing you are calling about.
We have run small businesses ourselves. Every decision that got you here was made with the best information you had, and we are not here to tear down what you built to survive.
You see something working in days, not a scoping document in weeks. We would rather build the small version and let you react to it than spend a month guessing at what you meant.
Most of our conversations never use the word AI. You do not have an AI problem, you have an inventory problem or a scheduling problem, and that is the one we go after.
Clients hand us the keys and stop worrying about it. How it works, how it looks, how it feels to use, all of it should make you proud without you getting into the weeds.
FAQ
Most of our clients are small to mid-size businesses — typically 5 to 100 employees — where the founder or ops lead is still wearing too many hats. That said, the problems we solve aren't size-dependent. If your team is burning hours on work that should be automated — or if there's a team or division in your larger company that you think could benefit from incorporating AI — we can probably help.
We start every engagement with a conversation. We want to understand how your business actually runs and where time is being wasted. Fresh eyes go a long way. That usually happens over Zoom, but for larger projects we'll spend a day or two in person. From there we build a plan and implement it. Everything we build, you own and can run without us. That said, many clients keep us on a retainer to keep developing AI across their org.
Whatever fits. We're not tied to any one platform. We work with tools you already use — Slack, HubSpot, Google Workspace, Notion, Airtable, Zapier, custom APIs — and build around them, not against them.
Yes. We've worked with companies across healthcare, financial operations, professional services, and more. The specific industry matters less than the problem. If your team is doing repetitive work, managing messy data, or duct-taping systems together, we can help. We work deeply in our discovery phase to understand the unique elements of your industry, including security, legal, and compliance requirements. If we don't believe we can serve you, we'll let you know.
We're here to make more space for humans to do their best work. That means automating the stuff nobody wants to do so your team can focus on what actually matters. We get close to our clients and their teams because we care about people, not just process. We believe any human who replaces themselves with a better system will always have a place.
It depends on what we build, so we talk through data handling before writing code rather than after. Generally that means the systems we build aren't wired to an AI model provider, sensitive pages sit behind access controls, and we lean on established platforms for authentication, payments, and hosting rather than rolling our own. The specifics get agreed per project. If you have an IT or compliance reviewer, bring them to the first call. There's more detail on how we set things up on our Start here page.
See the Difference
Manual
New hire shadows someone for a week
40 hrs
Dig through old Slack threads for answers
30 min/day
Ask 5 people where the right doc lives
15 min
Realize the doc is outdated anyway
10 min
Rewrite it yourself, save it somewhere new
20 min
Analyzing workflow…